Join us for the Helmut Lang & Theory sample sale at our flagship Regent Street store and enjoy up to 80% off on luxury womenswear, menswear and accessories!

THEORY

Based in New York City, Theory revolutionised the contemporary market with its concept of the urban uniform. Theory balances luxury with accessibility and is known for its precise fits, innovative fabrics and enduring style.

HELMUT LANG

Established in 1986, Helmut Lang is one of fashion’s most influential brands, known for its pioneering minimalism, engagement with artists, and surprising challenges to orthodoxy. Today, the brand taps into its rich legacy, continuing the progressive spirit through a new generation of creatives constructing essential wardrobe elements with innovative detail, understand sex appeal and perfect fit.

IMPORTANT INFORMATION:

• Please arrive at the start time shown on your ticket.​
• Entry is not guaranteed if you arrive less than 30 minutes before your time slot ends.​
• Please have your ticket barcode ready to be scanned at the entrance.​
• All purchases must be completed within your time slot.​
• Only one person can enter per booking.​
• Travel light – all coats, jackets, blazers and bags must be checked into our cloakroom.​
• ​There is an entrance fee of £2, which is donated to charity. ​
• ​Fitting rooms are available. Please note, these are communal.
• No food or drinks are allowed at the event.​
• Prams are not allowed on the shop floor.​