Helmut Lang, Theory and J Brand In-store Sample Sale - December 2020

Please note this event has now passed and can no longer be booked

Helmut Lang, Theory and J Brand In-store Sample Sale – up to 80% off RRP on luxury womenswear, menswear and accessories at the Showcase store at the ICON Outlet at The O2.

VIP Access:
Friday 11th December – 16.00 – 17.00

Priority Access:
Friday 11th December – 17.00 – 20.00

Member Access:
Friday 11th December – 19.00 – 20.00
Saturday 12th December- 10:00 – 20:00
Sunday 13th December – 12:00 – 18:00

ABOUT HELMUT LANG, THEORY AND J BRAND

Established in 1986, Helmut Lang is one of fashion’s most influential brands, known for its pioneering minimalism, engagement with artists, and surprising challenges to orthodoxy. Today, the brand taps into its rich legacy, continuing the progressive spirit through a new generation of creatives constructing essential wardrobe elements with innovative detail, understand sex appeal and perfect fit.

Founded in 2005 in Los Angeles, J BRAND is the original premium denim brand based in downtown LA—starting a trend that continues to this day. J BRAND’s denim and ready-to-wear pieces fit seamlessly into the elevated consumer’s lifestyle, with an emphasis on sustainability and a keen awareness of the impact denim has on the world at large.

Based in New York City, Theory revolutionised the contemporary market with its concept of the urban uniform. Theory balances luxury with accessibility and is known for its precise fits, innovative fabrics and enduring style.

Due to the current pandemic, we have taken the following precautions to ensure the safety of our members and our team.

• All customers must wear face masks at all times.
• Our Showcase team are equipped with face coverings.
• Travel light as coats and bags must be checked in.
• We are restricting the number of customers in the store at any one time.
• We request a 1 metre gap is maintained at all times and avoid unnecessary contact.
• Hand sanitising stations are at the store entrance, exit & throughout the store.
• Shopping baskets will be sanitised between slots.
• Frequently touched areas are regularly disinfected including all surfaces.
• We have adapted in store operations such as closed fitting rooms, limiting the number of tills and guard protection screens between till points.
• All till areas are sanitised after use.

Please note:

• No refunds or exchanges. All items sold as seen. Please check prior to purchase.
• All coats/bags to be checked into the cloakroom on arrival and items are stored at your own risk.
• No food/drink is allowed in the event.
• No photography or filming is allowed.
• Prams to be folded away.
• We reserve the right to amend prices at any time.
• We reserve the right to refuse sale to any customer.